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Fire Safety & Code Compliance Strategies

In working with contractors in North Texas over the past three decades, we saw the need for a plan review and design firm that is dedicated to your success, and not just their own! We are here to help the industry practice code-compliant strategies to keep North Texas safe in the event of a fire.

Our GreenTag Code Experts



GreenTag’s founder and President, Jay Loucks is a graduate of Texas A&M (class of ’85) with 30+ years experience in the fire protection industry, working with fire chiefs and inspectors, clients, contractors and consulting/engineering firms.  He has extensive sprinkler and fire alarm plan review experience, including over 16 years as the Senior Fire Protection Engineer for the City of Dallas.

Mike Mitchell

Growing up as the son of respected Fire Chief, Mike has had a deep connection to, and passion for the life safety industry his entire life.  Following in his father’s footsteps and after earning his bachelor degree from Oklahoma State University in Fire Protection and Safety Technology, Mike also graduated fire academy, becoming a certified fire fighter, investigator, and EMT, which lead to his opportunity to apply that experience as an FPE for the City of Boulder, CO, where he performed final inspections, reviewed plans, and assisted with fire investigations.  He later moved home to Texas and joined the City of Dallas’ fire protection engineering team, alongside Jay Loucks, P.E. as an engineering and plan review assistant.  Looking to broaden his knowledge of the fire protection trade, Mike later took a position in the private sector, working for a reputable installation firm in the DFW area, and was a successful estimator and project manager, giving him a hands-on, field application of his studies and FD experience.  Mike is a NICET Level III in Water Based Systems Layout, and is working toward his Texas State P.E. license next.  He also is the department lead for GreenTag’s training division, providing applicable course instruction to local fire departments, as well as installation contractors and sprinkler designers.  With his willingness to share his extensive fire protection knowledge, Mike provides a wealth of information to our customers and jurisdictions as a GreenTag Code Expert.

Jim Williams

Jim began his career in the fire protection industry in 2009 designing firestop assemblies for a premier global manufacturer, after graduating from Oklahoma State University’s esteemed Fire Protection and Safety Engineering program in 2008. Jim quickly excelled at engineering firestop assemblies installed in many local and internationally known projects, such as the One World Trade Center in New York City and the Burj Khalifa in the United Arab Emirates. After several years, Jim wanted to expand his industry knowledge, so he took a position as an Engineer’s Assistant with the City of Dallas’ Fire Protection plan review department, during which time he worked under the tutelage of GreenTag’s President and Co-Founder, Jay Loucks. After forming a strong foundation of fire protection knowledge at the City of Dallas, Jim moved back into the private sector as a sprinkler designer for a contractor in Minnesota, eventually moving to Oklahoma to be closer to family and begin work as a fire protection coordinator at an engineering firm based in Tulsa. Jim was later promoted to team lead for the firm, prior to his recruitment by GreenTag Engineering in 2023.